top of page

Internship with

This project was a 6 months project with 

My initial task was to understand the users i.e Generation Z and millennials, the business side of Naukri and the whole ecosystem of how various job portals work. 

Project Brief

Re-imagination of Naukri. com for new age job seekers. 


Secondary Research

  •  Literature Review (domain study, Jobseekers, Recruiting trends)

  • Usability Study (Quick and dirty)

  •  Data Collection-Naukri

  • Business over view

  •  Site map & features 

  • Competitive research

  •  Precedent study


1) Site map and features​

Screenshot 2019-07-03 at 5.28.09 PM.png

2) Business overview of

Majority of Naukri business comes form Recruiter’s Side.

Job Seekers’ side (20%)


Recruiter’s Side (80%)

Around 80% of recruiter’s side business comes from Recruiters accessing Resdex.

20% of recruiter’s side business comes from company posting a job

Screenshot 2019-07-03 at 5.09.29 PM.png

3) Referral Program

Shortest time

Referral program takes the shortest time to hire candidates



It's the cheapest way of hiring of hiring best quality candidates

Screenshot 2019-07-03 at 4.53.09 PM.png

Primary Research: Job seekers

Research Objectives:

1) How do job seekers discover jobs

2) What do job seekers need and want? What type of job seekers are they?

3) To understand the mindset of jobseekers- Behaviour, habits and goals.

4) To understand what problems they face while seeking jobs.

Demographics & type : 17 to 55 (Male/female)

College Students: People who are currently not working and are in college.

Work experience (1-3 years)

Work experience (3-15 years)

Work experience (15+ years)

Currently not working: People who have lost their job and are looking for a job.


Synthesis and Trends

Web 1920 – 5.png

Understanding Users

Web 1920 – 1.png
Web 1920 – 2.png
Web 1920 – 7.png
Web 1920 – 8.png

Problem Identification

Web 1920 – 6.png