Internship with Naukri.com
This project was a 6 months project with naukri.com
My initial task was to understand the users i.e Generation Z and millennials, the business side of Naukri and the whole ecosystem of how various job portals work.
Re-imagination of Naukri. com for new age job seekers.
Literature Review (domain study, Jobseekers, Recruiting trends)
Usability Study (Quick and dirty)
Business over view
Site map & features
1) Site map and features
2) Business overview of Naukri.com
Majority of Naukri business comes form Recruiter’s Side.
Job Seekers’ side (20%)
Recruiter’s Side (80%)
Around 80% of recruiter’s side business comes from Recruiters accessing Resdex.
20% of recruiter’s side business comes from company posting a job
3) Referral Program
Referral program takes the shortest time to hire candidates
It's the cheapest way of hiring of hiring best quality candidates
Primary Research: Job seekers
1) How do job seekers discover jobs
2) What do job seekers need and want? What type of job seekers are they?
3) To understand the mindset of jobseekers- Behaviour, habits and goals.
4) To understand what problems they face while seeking jobs.
Demographics & type : 17 to 55 (Male/female)
College Students: People who are currently not working and are in college.
Work experience (1-3 years)
Work experience (3-15 years)
Work experience (15+ years)
Currently not working: People who have lost their job and are looking for a job.