Internship with Naukri.com

This project was a 6 months project with naukri.com 

My initial task was to understand the users i.e Generation Z and millennials, the business side of Naukri and the whole ecosystem of how various job portals work. 

Project Brief

Re-imagination of Naukri. com for new age job seekers. 

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Secondary Research

  •  Literature Review (domain study, Jobseekers, Recruiting trends)

  • Usability Study (Quick and dirty)

  •  Data Collection-Naukri

  • Business over view

  •  Site map & features 

  • Competitive research

  •  Precedent study

Understanding Naukri.com

1) Site map and features​

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2) Business overview of Naukri.com

Majority of Naukri business comes form Recruiter’s Side.

Job Seekers’ side (20%)

 

Recruiter’s Side (80%)

Around 80% of recruiter’s side business comes from Recruiters accessing Resdex.

20% of recruiter’s side business comes from company posting a job

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3) Referral Program

Shortest time

Referral program takes the shortest time to hire candidates

 

Cheapest 

It's the cheapest way of hiring of hiring best quality candidates

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Primary Research: Job seekers

Research Objectives:

1) How do job seekers discover jobs

2) What do job seekers need and want? What type of job seekers are they?

3) To understand the mindset of jobseekers- Behaviour, habits and goals.

4) To understand what problems they face while seeking jobs.

Demographics & type : 17 to 55 (Male/female)

College Students: People who are currently not working and are in college.

Work experience (1-3 years)

Work experience (3-15 years)

Work experience (15+ years)

Currently not working: People who have lost their job and are looking for a job.

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Synthesis and Trends

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Understanding Users

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Problem Identification

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Ideation

User Flow

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