Internship with Naukri.com
This project was a 6 months project with naukri.com
My initial task was to understand the users i.e Generation Z and millennials, the business side of Naukri and the whole ecosystem of how various job portals work.
Project Brief
Re-imagination of Naukri. com for new age job seekers.
Secondary Research
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Literature Review (domain study, Jobseekers, Recruiting trends)
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Usability Study (Quick and dirty)
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Data Collection-Naukri
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Business over view
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Site map & features
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Competitive research
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Precedent study
Understanding Naukri.com
1) Site map and features
2) Business overview of Naukri.com
Majority of Naukri business comes form Recruiter’s Side.
Job Seekers’ side (20%)
Recruiter’s Side (80%)
Around 80% of recruiter’s side business comes from Recruiters accessing Resdex.
20% of recruiter’s side business comes from company posting a job
3) Referral Program
Shortest time
Referral program takes the shortest time to hire candidates
Cheapest
It's the cheapest way of hiring of hiring best quality candidates
Primary Research: Job seekers
Research Objectives:
1) How do job seekers discover jobs
2) What do job seekers need and want? What type of job seekers are they?
3) To understand the mindset of jobseekers- Behaviour, habits and goals.
4) To understand what problems they face while seeking jobs.
Demographics & type : 17 to 55 (Male/female)
College Students: People who are currently not working and are in college.
Work experience (1-3 years)
Work experience (3-15 years)
Work experience (15+ years)
Currently not working: People who have lost their job and are looking for a job.
Synthesis and Trends
Understanding Users
Problem Identification
